Today, I’ll discuss what Sendgrid And Gmail is and how to send emails from your address using an SMTP provider like SendGrid.
What Is SMTP (Simple Mail Transfer Protocol)?
The Simple Mail Transfer Protocol (SMTP) is the protocol used by internet servers to transfer email messages.
When you send an email from your Gmail account, for example, your mail client sends the message to the server using SMTP.The server then sends it to the receiving server using SMTP. Without going into too many technical specifics, the simplest way to think of SMTP is as an email server.
What exactly is SendGrid?
SendGrid is an SMTP service provider, and it’s the one that Quincy uses to send out his weekly newsletter. SendGrid, like many other SMTP providers, allows you to send emails over their servers.This is a great way to send big amounts of emails when doing so manually would take a lot of time and effort.
How can I sign up for a SendGrid account?
To use SendGrid’s services, you must first register an account.To sign up for SendGrid, go to the SendGrid website.They have a variety of price options, but the free level will enough for this instruction.However, if your email list grows, you may require more features from a higher subscription tier.You should see the following default dashboard display once you’ve signed in:
How to Use SendGrid to Set Up Your Domain or Email
Select “Settings” from the dashboard view, then “Sender Authentication” from the dropdown menu.Sendgrid And Gmail Sender Authentication settings are where you tell it which email accounts it can send emails from.There are two options here: you can use Domain Authentication if you have a custom domain for your emails.If you’re sending emails from a personal email address, such as Gmail, you’ll need to enable Single Sender Authentication.Choose the option that works best for you and set it up using Sendgrid And Gmail prompts.Your final product should resemble this:
How to Use SendGrid’s API to Send Email
The actual sending of the emails is handled by SendGrid’s API.However, before you can access the API, you must first create an API key.Select “Settings” from your dashboard view, then “API Keys.”Select “Create API Key” and the permissions you want for the key (I gave mine full permissions, just to avoid issues).
You’ll need to build up the code to access the /mail/send endpoint now that you have the API key.You can either create the code yourself or utilise a helper library like SendGrid’s Node.js package.When you use the Node.js package, you set the following values for your email:
To: The email’s recipient’s address.
From: The email’s sender’s address.
Subject: Your email’s subject.
text: If you’re sending a plain text email, the content of your email.
html: If you’re sending an HTML email, the content of your message.The properties in a raw API call, as well as those in the other auxiliary libraries, are different.Always check the documentation for your unique strategy.
How to Use SendGrid’s Dynamic Templates
Instead of delivering the email content in your API call, you can generate it with a Dynamic Template.A Dynamic Template allows you to customise the content of emails before sending them out, as well as use Handlebars to change certain data fields.Select “Email API” and then “Dynamic Templates” from your dashboard to create a Dynamic Template.Then select “Create a Dynamic Template”; your template should display below.To access the template selection, click on it and then pick “Add Version.”Select the blank template, then the type of editor you’d like to use (I use the code editor).
You can compose the email’s text and utilise placeholders for the dynamic data, such as name.When you send the emails, these placeholders will be filled in with values from your API calls.You can utilise the “Test Data” option to add sample data for the placeholders to see how it will render.
How to Use SendGrid’s API to Get Blocks, Bounces, and Spams
It’s critical to keep track of undeliverable emails.SendGrid has tools to assist you keep track of this, and the data is available in three dashboard formats (or API endpoints, if you want to parse the data programmatically). Blocked emails are those that were denied because of the policies of the receiving email provider, such as university emails that don’t allow external traffic or emails that couldn’t be resolved (the mail server was not found).Emails that were received by the server but returned are known as bounced emails.This happens when the email server is up and running but the user isn’t, or when the email inbox is full.
Spam emails are the most crucial to track since they are generated when a user receives your email and reports it as spam to their provider.Because these have a direct impact on your sender reputation, it is critical that you do not send an email to someone who has marked your past emails as spam.
Other Issues to Consider
Sendgrid And Gmail has a top-level metric called “Sender Reputation” that measures your reputation as a sender.This metric is an average of your activity on their platform, and it might help you get a sense of how email providers are likely to treat your emails.Your emails will be automatically labelled as spam if your reputation is low, and your IP addresses may be blacklisted.
You’ll be using shared IP addresses if you’re on Sendgrid And Gmail free tier.This means that other customers will send emails from the same IP address, and their activities may harm your reputation.If you want to send a lot of emails, I recommend getting dedicated IP addresses to preserve your reputation.
Conclusion
I hope this essay has given you a better understanding of Sendgrid And Gmail and the services they provide.You should now be able to send emails on your own.If you want to start an email newsletter, I prepared an essay about how to make effective email newsletters that you might find useful.
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